Sunshine Coast Tourism (SCT) says it’s waiving membership fees for 2020 as part of a package of “strategic measures that will lead to a sustainable, equitable and resilient tourism industry that serves all coastal communities.”
Tourism has been particularly hard hit by the COVID-19 pandemic and destination marketing organizations like SCT have been shifting focus to encourage locals to support businesses and attractions close to home and bring in travellers from nearby areas of the province looking to staycation or make day trips.
SCT also said in a July 27 announcement that it’s going to offer members a 50 per cent discount on “racking,” or placing pamphlets and information, at the Gibsons and Sechelt Visitor Information Centres, which reopened this month.
The organization will also be conducting a member survey to gather input for developing its future strategy.
“The global pandemic has been extremely disruptive to the tourism economy, but it is also acting as a catalyst to evaluate and rethink our growth strategy through a new more sustainable lens,” SCT executive director Paul Kamon said. “Extra support in the near term and broader collaboration going forward will help to propel our collective success as a tourism destination.”