Sechelt council has voted for a logo that represents their vision of the town’s future.
The blue at the bottom of the logo represents what was once a vibrant ocean that is now a shadow of what it once was. The four white lines represent the four levels of water restrictions that are now an indelible feature of the Sunshine Coast. Water supply is no longer a civil service but a commodity for which citizens will be taxed the maximum they can bear.
The green puzzle in the middle of the logo represents a developer’s view of Sechelt’s future, one where every neighbourhood looks the same and can not be distinguished from any other development across North America. Instead of working with the terrain and environment, the Sechelt of the future will be one where the land is manipulated and sterilized to meet the developer’s goal of maximum returns. It is a bland view, one that squashes creativity and embraces the security and lack of soul of a shopping mall.
The yellow at the top of the logo? That represents the jaundiced view that council has for the citizens of Sechelt. A view where increasing the tax rate at three times inflation each year will continue until the present citizens no longer have the means to pay.
Sechelt has had three logos. The first was a quaint sailboat; it had a liveliness that embraced freedom and movement. The second logo was a blotch that represented either a biohazard sign or a blemish. The third logo Sechelt embraced looks like a Grade 9 created it for art class and earned a “C” grade.
The latest logo? It is a congested, uncreative mess and perfectly represents the direction that Sechelt council is blindly stumbling towards.
“Sechelt -– the congested heart of the Sunshine Coast.”
Bruce Mitchell, Sechelt