No need for new logo



A show of hands please. Voters and taxpayers in Sechelt, raise your hands if you’ve given any thought about the need for a new logo or branding for our town. Now if you’ve seen the proposed new logo, are you remotely excited?

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I thought not! If you read the Coast Reporter story last week, you will have learned that the big letter S in the logo is made up of three segments, to represent sun, land, and water. If you need to explain a logo or brand, it is probably not very effective.

To my opening point. I fume about lack of water supply in this rainforest with a small population. I sometimes get upset when my garbage is left on the street because I didn’t weigh it and it turned out to be more than 44 pounds. My recycling wasn’t picked up and there was no note telling me why. These are irritants.

The existing logo is fine. (Why not tag it with the “The HeART of the Coast?) I actually like it better than the one being proposed, but the fact is I don’t understand why our council is even considering spending time or money on a logo when there are so many other things to deal with.

It is claimed a new brand would help with economic initiatives. Spare me. Timely approvals of economic initiatives would do far more.

Three words, councillors. Water, water, water.

William Good, Sechelt

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