Students, get out those sketchpads. ICBC has launched the Your Ad Here contest and is calling on high school students to get artistic and help spread road safety messages to their peers.
The reality is crashes remain the number one preventable cause of death among 16 to 21-year-olds. That's why ICBC is asking students to get involved - and to encourage their classmates to get involved too - by creating a print ad about one of three road safety topics: impaired driving, speeding or distracted driving.
"Our goal is to get teens talking with their friends about making smart driving choices and how they can prevent crashes," said Fiona Temple, ICBC's director of road safety. "We had a great response to last year's contest -more than 150 B.C students created an ad to help spread a road safety message that was important to them."
Your Ad Here is open to students in grades 8 to 12 and runs until Jan. 9, 2012.
Prizes will be awarded to the best ads on each topic and include Apple MacBooks, iPads and iPod touch devices. The school with the highest percentage of participation will win Adobe Creative Suite design software and the winning ads will be published on next year's high school agendas in each winner's region.
Last year's winning ads, which were published in more than 150,000 high school agendas, can be viewed on Flickr . Visit icbc.com/youradhere for more information and for resources including posters and templates.
-Submitted
