Councillors in Sechelt will get another chance this week to adopt a version of the big “S” logo, created as part of a “community brand,” for use as the new District of Sechelt corporate logo.
At the same Oct. 2 meeting where council approved the community branding initiative, which includes having the district act as a sort of custodian and trademark holder for the brand, they stopped short of accepting it as the basis for a new District of Sechelt logo.
The motion to adopt the “S” logo and community brand for district use was defeated on a tie vote, but council also asked the communications department go back to the drawing board to “further refine corporate logo options for Council’s consideration.”
Six new options, including one that doesn’t use the big “S” but has the same colour palette, will be presented to council on Dec. 18.
“As the community has developed a brand to be used in business, tourism and in the non-profit sector, it is a perfect time for the District to join that brand to build a more cohesive look for Sechelt,” Julie Rogers, communications manager, says in a written report to council.
Rogers’ report also says the current logo, sometimes referred to as the “bacon and eggs” logo, “does not meet best practices in graphic design standards and the design and colour does not work well for other branding elements such as street banners, wayfinding signs and building signage.”
Development of the community brand and logo cost about $3,000 and, if council approves one of the new options for district use, it’s estimated the cost to create digital files and templates for business cards, letterhead, etc., would be $700 and the total cost for rebranding would be $3,200 this year and $4,400 in 2020.
The district’s current logo is a slightly modified version of one chosen through a contest, after the council of the day rejected a logo and tagline that was created by a marketing firm at a cost of $20,000.
