At their most recent board meeting, on June 6, the Sechelt Downtown Business Association (SDBA) unanimously voted to adopt a new logo and brand direction. The change is the first step in a new initiative aimed at enhancing the overall experience for residents and visitors in the SDBA.
As born and raised Sunshine Coasters, the logo's creators, Josh and Amanda Miller of 2 Waters Publishing, wanted to ensure the new branding highlights both the diverse selection of businesses and the often overlooked reasons to visit Sechelt.
"We often take for granted how unique Sechelt is," Josh said. "In designing this logo we wanted to catch people's attention with a fresh and bright image. Each detail has been crafted to help highlight the fact that Sechelt's Seaside Village is a must-see spot and that it truly is the core of our local community."
The move to introduce a new logo and brand theme for the SDBA is just the first step the organization is planning to take in an effort to elevate the customer experience in Sechelt. With a new website already under construction and a host of new community events on the horizon, the SDBA is committed to creating a vibrant village atmosphere that emphasizes the unique features, businesses and people of Sechelt's Seaside Village.
"The new logo represents the diversity of opportunities that make up the fabric of Sechelt Village," said SDBA president Katharine Trueman. "In essence [it represents] the community at work together."
Support has already been strongly positive.
"The new logo is bright and vibrant, just like Sechelt. It really showcases what Sechelt offers, to both locals and tourists," added SDBA treasurer Robert Flux.
The logo defines a new direction for the SDBA, one in which the seaside settings, the unique businesses and, most importantly, local community members are the focal points.
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