Gibsons councillor and entrepreneur Charlene SanJenko officially launched PowHER TV at an event at Chatelech Secondary School in Sechelt on Nov. 24.
The show, produced “by women, for women, about women,” airs on Shaw TV three times a day and is accessible online through YouTube.
Each 30-minute show focuses on a different Canadian woman making an impact in sport, business, the arts or leadership.
The TV show is the latest addition to SanJenko’s PowHERhouse platform that also includes online learning, speaking events and a quarterly magazine.
Each kind of outreach is a different way for SanJenko to connect with and empower women, which is the ultimate goal of PowHERhouse, a social impact organization.
SanJenko said PowHERhouse aims to reach 10,000 Canadian women personally and 100,000 women through various media channels over the next seven years.
“We know that the best way to reach women from busy urban centres to remote rural communities is online. Clear, concise, relevant communication that addresses issues women face on a daily basis with a solutions-based approach that is both positive and inspiring – that’s what we’re after and believe PowHER TV can accomplish,” SanJenko said.
SanJenko started PowHERhouse in 2013 with a website and some online content and each year she has added more outreach methods. Next year she plans to add an online learning lab and some travel-related content.
“PowHERhouse is a self-sustaining social impact organization,” she said. There is no cost to access the content PowHERhouse produces, as it’s funded through sponsorships and by “brand partners.”
“We anticipate becoming the go-to for other social impact organizations that are also looking to become self-sustaining,” SanJenko said. “We work to become the catalyst that changed the face of women’s media in Canada and the impact it can make. Most of all we want to be known as the source of inspiration and innovation that shifted the model, the way in which women work together.”
Find out more at www.powherhouse.com
