Sechelt residents and HapiFoods Artisan Cereal founders Corin and Brian Mullins will be appearing on an upcoming episode of Dragons' Den, airing Nov. 17, at 8 p.m. on CBC TV.
The episode will feature the Mullins' cereals, Holy Crap and Skinny B, and their pitch to the Dragons to invest in Hapi Foods Group, the company Corin and Brian started in Sechelt two years ago through the Aspire Self Employment Program.
"After the airline lost all our luggage, samples and props for the pitch and then found it again, we were at the CBC studios the following day at 6 a.m. in Toronto. I was nervous, tired and excited all at the same time," said Corin about the trip to the Dragons' Den. "But mostly we were just thrilled to be there. The CBC staff were fantastic, and they really helped us focus on the pitch."
As you will see on the show, the Mullins were well rehearsed because of Aspire's mentoring, role-playing and training. Learning from Aspire's management playbook, the Mullins soon realized that rapid growth brings the need for experienced management with access to capital to expand production and distribution. "That's when we decided to audition for Dragon's Den, and the rest is history," Brian said. "You can see our pitch and learn whether we got burnt or tamed the Dragons."
A viewing reception for the Mullins takes place at Magellan's Restaurant, next to the Lighthouse Pub, on Wed-nesday, Nov. 17 starting at 7 p.m.