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Coors Seltzer is asking you to do more for the planet by doing less

Many of us are looking for new ways to reduce our environmental impact and do more to help this planet, but sometimes, it’s difficult to know how much more we can really do
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Join Coors Seltzer in making a difference by taking action through inaction to support water conservation efforts. Photo via Coors Seltzer

Many of us are looking for new ways to reduce our environmental impact and do more to help this planet, but sometimes, it’s difficult to know how much more we can really do. According to a Maru Public opinion survey, almost three in four Canadians (72%) feel that doing more for the planet, such as planting, biking, or recycling, is no longer enough.

Since the first Earth Month 54 years ago, we’ve been told to walk farther, recycle more and plant as many trees as possible, but it rarely feels adequate.

Coors Seltzer, expanding on its water conservation and restoration efforts through its multi-year partnership with Change the Course, is launching Call to Inaction, a pledge for Canadians to take a series of inactions in the name of water conservation.

Although stereotyped by older generations as laid-back, unambitious, and entitled, Millennials are actually showing up for the planet, and in ways you wouldn’t expect.

That’s right. Contrary to what you might think, you can do a whole lot to help the environment by not doing as much. It may sound contrived, but it’s easier than you think, especially when it comes to saving water—even small changes can have a significant impact on the environment. By pledging to take action through inaction, you can contribute to positive change. The first 250 individuals to complete the form will have the chance to win a $30 reward.

Depleting reservoirs and groundwater puts water supplies, human health, and the environment at serious risk and unfortunately, Canadians are wasting tons of water at home without even realizing it! To help us conserve more, we’ve partnered with Coors Seltzer to highlight some of the most common ways we waste and what we can do, or not do, to help make things better.

Rinsing your dishes, and still using a dishwasher

Want to save water? Don’t rinse! Most modern dishwashers have more than enough power to blast off any food sediment that may be on your dinnerware. By rinsing or soaking your dishes before loading them into the dishwasher, you’re needlessly wasting water you don’t even need to help get your favourite mug squeaky clean.

A “little” laundry

Stain on your lucky shirt? Don’t wash it! At least not yet. Old washing machines can use up to 200 litres of water, with newer more energy-efficient models still using approx. 50 litres, so be sure not to run your washer until you’ve got a full load.

Showers, baths and running the tap

When it comes to water waste, the real change comes from doing less. Reduce the duration of your showers, how many baths you take, and how long you leave the faucet running and you’ll be taking a huge step in helping the planet while reducing your water bill in the process.

To date, Coors Seltzer has helped fund projects with Change the Course that will contribute to the restoration of a whopping 8.4 billion litres of water over their lifetime through 2030. The brand will continue to add to this number by helping fund an average of 1-2 new projects per year, which you can learn about here

If you are thirsting to make a difference, sign up for the Call to Inaction pledge at calltoInaction.ca.