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Council adopts ‘big S’ as new corporate logo

Sechelt councillors have settled on a new corporate logo.
Truck
A mock-up of how the new District of Sechelt corporate logo would look on one of the trucks in the district fleet.

Sechelt councillors have settled on a new corporate logo.

The logo uses the “big S” introduced last year as part of a community branding exercise designed to get business and community groups on board to position Sechelt as “the heart of the Sunshine Coast.”

Communications manager Julie Rogers presented three options to council Feb. 5, but recommended they choose a version with the “S” and the words “District of” in an italic font and “Sechelt” in all capitals.

Rogers said a version that placed the words in a circle around the “S” came out too close to the Town of Gibsons logo and another where the “S” was used as the first letter in “Sechelt” made it look like “echelt” on some backgrounds.

Councillors Janice Kuester and Eric Scott both voted against adopting the new logo, as they have throughout the process.

Rogers estimated the cost of transitioning to the new logo on letterhead, signs, and vehicles would be about $3,200 this year and $4,400 in 2021.

 

Davis Bay

Sechelt council is going to ask the Department of Fisheries and Oceans (DFO) for a new assessment of the health of crab and fish stocks in the waters near the Davis Bay Wharf.

Coun. Eric Scott, chair of the harbour committee, said the assessment was one of the ideas that came out of the committee’s recent meeting with the Davis Bay Community Association after its call for an 18-month moratorium on fishing and crabbing at the wharf. That request was prompted by concerns about poaching and conflicts over fishers and crabbers sharing space with other wharf users.

Council has rejected that idea, but as well as the DFO assessment the district will be asking the Ministry of Transportation and Infrastructure to make improvements to the crosswalk near the wharf by installing a pedestrian-controlled flashing caution light similar to the one now in place between Mission Point and Brookman Parks on Chapman Creek.

The other recommendations from the meeting included having the public works department fix the bait table and water pump to make it easier to keep the area clean, cut away abandoned rope and fishing line from the wharf, and install new signage.

“Signage out there is not adequate, or in the languages that we need, to address the concerns and issues,” Scott said.