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Royal LePage acquires Prudential

Real Estate

Canadian real estate giant Royal LePage acquired Lower Mainland and Sunshine Coast major player Prudential Sussex Realty in early December.

Dominating the West Coast with a now 25 per cent share in the region’s real estate market, newly christened Royal LePage Sussex has quadrupled Royal LePage’s previous share of the luxury real estate market in the Greater Vancouver area.

“Sussex, a top player in the Vancouver and Sunshine Coast areas, and Royal LePage, Canada’s leading national real estate service provider, are together creating a dominant force in the Lower Mainland,” said Gino Romanese, senior vice president, brokerage, Royal LePage, in a press release.

This includes North Vancouver, West Vancouver and the Sunshine Coast from Pender Harbour to Gibsons. Royal LePage — now operating under Royal LePage West Real Estate Services — will continue to service Coquitlam, Port Coquitlam and Surrey.

“After coming to know the team at Royal LePage, I’m more convinced than ever that our people will benefit from their national market share, industry-leading support resources and technology tools available to them,” said general manager of Prudential Sussex Realty Alan Stewart.

“We have always been committed to allowing our realtors to focus on sales, client service and growing their businesses in a highly competitive and quickly evolving industry, and this new affiliation will allow us to amplify our efforts in a really significant way.”

Stewart will remain as GM for Royal LePage Sussex.

“This transaction is a game changer in British Columbia’s Lower Main-land, adding more strength and quality to the nation’s largest real estate company,” said Phil Soper, president and CEO of Royal LePage.