A local resident hand delivers a personal letter to local businesses saying the sign in the shop windows offends her and she will no longer shop there.
The sign is supporting a contentious local issue, which has caused much divisiveness in the community. The shop owner(s) takes the personal letter and runs to the press. To what end? Who is the bully in this scenario?
The sign offends me.
The shop owner(s) actions offend me more. I will shop elsewhere.