On Nov. 27, the provincial government, police and ICBC launched the annual December CounterAttack campaign to ask drivers to plan ahead for a safe ride home if their holiday festivities will involve alcohol.
During December, an average of five people are killed in B.C. each year in crashes involving impaired driving.
While attitudes towards drinking and driving have changed considerably over the years, an average of 95 lives are still lost each year and impaired driving remains a leading cause of car crash fatalities in B.C.
“We’ve come a long way since 1976, the year before CounterAttack roadchecks started, when more than 300 people were killed in impaired related crashes each year in our province,” said Suzanne Anton, Attorney General and Minister of Justice. “Despite the progress, the numbers are far too high, which is why we’re committed to reducing crashes involving alcohol and drugs and will continue to support enhanced enforcement, including the December CounterAttack campaign.”
If your holiday festivities involve alcohol, make a plan before you head out. Arrange for a designated driver or use other options to get home safely — call a taxi or take transit or call a sober friend.
Police across the province will be out in full force at CounterAttack road checks this holiday season looking for drivers under the influence of alcohol or drugs.
“We want everyone to enjoy a safe holiday season with their family and friends,” said Mark Blucher, ICBC’s president and CEO. “Ask yourself if it’s your turn to be the designated driver. Whether you’re attending a holiday get-together or meeting friends to watch a game, share the responsibility to help your friends and family get home safely.”
ICBC supports CounterAttack through an education campaign and funding for enhanced police enforcement and promotes the use of designated drivers with businesses, sports facilities and community groups to help prevent impaired driving and make B.C.’s roads safer for everyone.
For holiday season driving tips and more on the CounterAttack campaign, visit icbc.com.