BC Liquor Stores is encouraging British Columbians to embrace the spirit of giving by participating in the annual Share-a-Bear campaign that is taking place in all 195 of its locations from now until just before Christmas.
Customers have the opportunity to purchase twin teddy bears at any BC Liquor Stores location and then leave one of the bears at the store to 'share' with a local community charity. BC Liquor Stores staff select charities in their communities that help families in need and the 'shared' bear finds its way to a child through those charities.
“The annual Share-a-Bear campaign is dear to the hearts of our customers and staff because they know this is one way to bring some joy to a child in their community during this festive time of year,” said LDB general manager and CEO Blain Lawson in a news release. “I encourage everyone to join me and 'Share-a-Bear' — it makes a difference."
Last year more than 24,000 bears were donated to families with children in need, and close to 500,000 bears have been donated since the program began in 1989.