Albertans to pick new design of licence plate, but no 'Wildrose Country' on it

The Canadian Press
July 8, 2014 12:37 PM

CALGARY - Albertans are going to choose the province's new licence plate.

The province has an online survey that gives residents three designs to choose from. The survey will run from July 8 to August 19 and the design that receives the most votes will be the new plate.

Doug Griffiths, minister of Service Alberta, says the current licence plate is more than 30 years old and lack features to make roads safer.

The new design, which will be available in spring 2015, will have a reflective coating that makes the plate easier to see under low light conditions and easier for infrared equipment to read.

The designs also do not include the slogan "Wildrose Country" that is currently on the plate.

Opposition Wildrose Leader Danielle Smith says clearly the move is political.

"So (I'm) very supportive of them finally, after years and years, moving on what the police forces have been telling them for a long time, that we need the reflective coating, but then removing our slogan is quite clear that they're doing that for blatantly political reasons."

Griffiths said that's not the case at all.

"A lot of jurisdictions around North America are moving to a website at the bottom so that they can advertise their jurisdictions -- California, Maryland, Michigan, Nebraska, it goes on and on."

Annual vehicle registration will cost five dollars more to help cover the costs of production and implementation.

The province says even with the increase, Alberta's registration fees will still be about 11 per cent lower than the national average.

"Alberta is the best place to live, work and raise a family and these three designs are all inspired by the pride Albertans have in their home," said Premier Dave Hancock.

"The natural beauty of our province is on display in all three designs. I know Albertans will enjoy having a say on what their new provincial licence plate will look like."

— With files from CHQR

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